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Insights

Useful ideas, practical answers and fewer empty buzzwords.

Ignite Insights covers the things businesses actually need to understand across web design, branding, SEO, marketing and development. The aim isn’t to publish for the sake of it. It’s to answer real questions, explain decisions clearly and share lessons from the work we do.

Internal links site diagram
  • SEO

Internal linking for SEO: a simple guide for business websites

Internal links help Google find your important pages and help visitors reach them. Here's how to plan them sensibly without turning every paragraph into a link.
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Tone of voice guide with examples

Tone of voice for small businesses: how to define it and use it

Tone of voice is how your business sounds in writing. Here's a way to define yours, with examples, so everyone who writes for you sounds like one company.
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Landing page layout

When you need a landing page, and how to build a good one

Sending paid traffic to your homepage is a common and costly habit. Here's what a landing page is, when it's worth having, and what to put on it.
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Local press coverage

How to get your business into the local press

Local papers, radio and news sites are always looking for stories. How to find a genuine angle, pitch it well and give journalists what they need.
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Email marketing setup on a laptop

Setting up email marketing properly: a guide for UK businesses

A practical guide to setting up email marketing the right way: permissions, choosing a platform, domain authentication, sign-up forms and your first campaigns.
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Mobile app versus web app

Mobile app or web app: which does your business need?

Thinking about an app? How to decide between a native mobile app and a web app, what each costs you over time, and the questions that settle it.
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Search intent types diagram
  • SEO

Search intent: how to write content that actually ranks

Most content fails because it answers the wrong question. Here's how to read search intent from Google itself and shape pages people and search engines want.
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Rebrand checklist for signage and vans

Rolling out a rebrand: signage, vans, web and stationery in order

The new brand is approved. Now what? A practical rollout order for websites, signage, vehicles, uniforms and print, plus the admin people tend to forget.
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Topics
Start here
How to plan a website

Guide, 18 min

Preparing for a rebrand

Guide, 14 min

A marketing plan on a small budget

Guide, 16 min

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