How to build a social media content calendar you will keep to
Posting when you remember is why social media feels like a chore. A simple monthly plan, built in one sitting, takes the daily decision away.
How to write a case study that wins you more work
A good case study does the selling for you. Here is a simple structure, the questions to ask your customer and where to put it once it is written.
8 email newsletter mistakes that make people unsubscribe
Your email list is one of the few audiences you own. Eight common newsletter mistakes that cost you subscribers, and what to do instead.
Planning your Q4 marketing campaign: a September checklist
October to December is make-or-break for many businesses. Use September to plan your Q4 campaign properly, with this step-by-step checklist.
12 questions to ask a marketing agency before you sign
Choosing a marketing agency is a big commitment. Twelve questions to ask before you sign, and what good answers sound like, so you know what you’re buying.
Agency, freelancer or in-house marketer: which is right for you?
Hiring a marketer, using a freelancer or working with an agency each have real trade-offs. A practical guide to deciding what fits your business now.
Lead magnets: what works, what doesn’t and how to make one
A free guide, checklist or tool can turn website visitors into contacts, but only if it solves a real problem. How to create a lead magnet worth signing up for.
Sales funnels explained for business owners who hate jargon
A sales funnel is just the route people take from first hearing about you to buying. Here’s how to map yours and find where customers drop out.
Event marketing: how to make an event actually win business
Open days, launches, workshops and trade stands can be great for business, or an expensive day out. How to plan an event with a clear commercial purpose.
How to get your business into the local press
Local papers, radio and news sites are always looking for stories. How to find a genuine angle, pitch it well and give journalists what they need.