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Insights

Useful ideas, practical answers and fewer empty buzzwords.

Ignite Insights covers the things businesses actually need to understand across web design, branding, SEO, marketing and development. The aim isn’t to publish for the sake of it. It’s to answer real questions, explain decisions clearly and share lessons from the work we do.

Business tagline ideas being written by hand on paper

How to write a business tagline people remember

A tagline has a few words to say what makes you worth choosing. Here is a simple way to draft options, cut the weak ones and test what is left.
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Website backups stored on racks of servers in a data centre

Website backups: what they are and how to check yours work

Most business owners assume their website is backed up. Fewer have ever checked. Here is what to ask, and how to test that a restore works.
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Content calendar: a pen resting on a printed monthly calendar with dates circled

How to build a social media content calendar you will keep to

Posting when you remember is why social media feels like a chore. A simple monthly plan, built in one sitting, takes the daily decision away.
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Business blog being written on a laptop, seen from above
  • SEO

Is a business blog worth it? How to decide and what to write

A blog can bring in steady search traffic or sit unread for years. Here is how to tell which yours would be, and what to write if you go ahead.
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Website cost worked out on a desk calculator

How much does a website cost? A plain guide for UK businesses

Quotes for the same website can differ wildly. This guide explains what you are paying for, the running costs people forget and how to compare fairly.
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Brand fonts: a tray of metal letterpress type in different typefaces

How to choose brand fonts that stay readable everywhere

Fonts say a lot about a business before anyone reads a word. Here is how to pick a small set that looks right and works on screen and in print.
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Call to action on a website: a person using a mouse and keyboard at a desktop computer

How to write a call to action that people actually click

Most websites ask for the enquiry too vaguely, too late or too often. Here is how to word your buttons, where to place them and what to test.
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Write a case study from notes: a person writing in a notebook at a desk

How to write a case study that wins you more work

A good case study does the selling for you. Here is a simple structure, the questions to ask your customer and where to put it once it is written.
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Topics
Start here
How to plan a website

Guide, 18 min

Preparing for a rebrand

Guide, 14 min

A marketing plan on a small budget

Guide, 16 min

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