How to write a call to action that people actually click
Most websites ask for the enquiry too vaguely, too late or too often. Here is how to word your buttons, where to place them and what to test.
The web design process, step by step, and what you do at each stage
A website project has six stages, and you have a job in every one. Here’s what happens when, and what your designer needs from you to keep it moving.
Website hosting and maintenance: what you’re actually paying for
Hosting and maintenance fees often feel like a mystery. Here’s what they should cover, what can go wrong without them, and what to ask your provider.
How to map a user journey from first visit to enquiry
Most websites lose people between landing and enquiring. Mapping the route they take shows you exactly where, and what to fix first.
The website pre-launch checklist: 30 things to check before go-live
Launch day is not the time to discover a broken form. Work through this pre-launch checklist before your new website goes live, and afterwards too.
What a website wireframe is and why you should sign one off
A wireframe is the cheapest place to change your mind. Here’s what one shows, what it leaves out and what to check before you approve it.
How to give design feedback and sign off a website with confidence
Vague feedback slows projects down and sign-off without checks causes regrets. A practical guide to reviewing website designs and approving them properly.
Questions to ask a web designer before you hire them
Choosing a web designer on portfolio and price alone is risky. These questions help you compare quotes properly and avoid surprises later on.
How to write website copy that sounds like a person, not a brochure
Most business websites sound like each other because they’re written like brochures. Here’s how to write plain, specific copy that people actually read.
How to build trust on your website without sounding desperate
Visitors decide quickly whether they trust a business. Here are the trust signals that genuinely help, where to put them, and the ones that backfire.