Naming and messaging, Liverpool
Find the words before you design around them. We name businesses, products and services, then write the strapline and core messages your website, proposals and team can repeat with confidence.
Send us what you have. We'll tell you what's working, what isn't and what we'd change.
No obligation. No hard sell. We only use your details to reply to you.
Names, straplines and core messages shape how people understand a business before design has a chance to help. Ignite develops naming and messaging within wider branding projects, balancing memorability, relevance, tone and practical use. The result should sound like the business, not like a line generated from a list of fashionable brand words.
Every shortlisted name is checked for domain availability, social handles, obvious trade mark conflicts and how it reads out loud and in a search result. Formal trade mark clearance is referred to a specialist where it’s needed.
A strapline is only useful if the rest of the messaging supports it. We define the core statements, proof points and tone so the website, proposals and social all say the same thing in the same voice.
Logo · Dockside Kitchen
Sketches
A · Lines
D
B · Monogram
C · Block
Rough ideas first. The strongest one gets built properly.
Brief
Independent restaurant. Warm, local, relaxed.
Layers
Sketch A
Sketch B
Sketch C
200%
Line 2
W
74
H
11
X
34
Y
54
Radius
3
Layers
Line 3
Line 2
Line 1
Circle
200%
Fill
Hex
#1F4D3A
Layers
Line 3
Line 2
Line 1
Circle
100%
Dockside Kitchen
Typography
Barlow Condensed
Weight
Bold
Size
32
Tracking
−1%
Case
Title
Export
Export logo
Artboards
Dockside Kitchen
Dockside Kitchen
Dockside Kitchen
Exported
SVG
Primary, stacked, reversed
PNG
Web and social sizes
Print-ready, CMYK
Share your current name, strapline or website copy. We’ll tell you what’s clear, what’s vague and where the words need attention.
We generate options, test them for meaning, tone and sound, then check domains, handles and obvious conflicts before presenting a shortlist.
The final name, strapline and message hierarchy arrive in a simple document your website, sales team and social can all work from.
Got a question about naming and messaging in Liverpool? Ask when you send the form and we’ll answer properly.
We run basic checks for obvious conflicts, but formal trade mark searches and registration should go through a specialist. We’ll flag when that’s worth doing and can point you in the right direction.
Enough to give a real choice, usually a considered shortlist rather than a raw longlist. Each option comes with the thinking behind it and the results of availability checks, so you’re choosing between workable names.
It’s common. We go back to the criteria agreed at the start, such as audience, tone and availability, and use them to narrow things down. It takes the decision away from personal taste.
Yes. Messaging work often leads straight into website copy, brochures or sales material. We can carry it through ourselves or hand it to your team with enough guidance to stay consistent.
Tell us about the business and who it’s for. Naming and messaging can be scoped alone or folded into a branding project. Based in Liverpool, we take on naming and messaging work for clients across the UK.
Takes under a minute.
No obligation. No hard sell. We only use your details to reply to you.
