Rebranding, Liverpool
Change the brand for a reason, and take the useful equity with you. We help established businesses that have grown, merged or changed direction update their brand without losing the recognition they’ve already earned.
Send us what you have. We'll tell you what's working, what isn't and what we'd change.
No obligation. No hard sell. We only use your details to reply to you.
Rebranding is rarely about throwing everything away. Ignite looks at what the current brand communicates, what has changed in the business and what should remain recognisable. From there we can reposition, refresh or completely rebuild the identity, then carry the change through the website, marketing, print and other customer-facing materials.
Not every rebrand needs a new name and a new logo. We look at what customers recognise, what the business has outgrown and what’s causing the problem, then recommend the smallest change that solves it properly.
The identity is the quick part. Website, vehicles, signage, stationery, social, sales decks and templates all need updating in a sensible order, and we plan and manage that rollout so the new brand appears everywhere rather than half-way.
Logo · Dockside Kitchen
Sketches
A · Lines
D
B · Monogram
C · Block
Rough ideas first. The strongest one gets built properly.
Brief
Independent restaurant. Warm, local, relaxed.
Layers
Sketch A
Sketch B
Sketch C
200%
Line 2
W
74
H
11
X
34
Y
54
Radius
3
Layers
Line 3
Line 2
Line 1
Circle
200%
Fill
Hex
#1F4D3A
Layers
Line 3
Line 2
Line 1
Circle
100%
Dockside Kitchen
Typography
Barlow Condensed
Weight
Bold
Size
32
Tracking
−1%
Case
Title
Export
Export logo
Artboards
Dockside Kitchen
Dockside Kitchen
Dockside Kitchen
Exported
SVG
Primary, stacked, reversed
PNG
Web and social sizes
Print-ready, CMYK
We review the current brand, what customers recognise and what’s changed, then advise whether a refresh, repositioning or full rebuild makes sense.
We develop the new direction, carrying forward the colours, names or marks worth keeping so existing customers still recognise you.
We plan the switchover in order of priority, from website and signage to vehicles and stationery, so the new brand lands everywhere.
Got a question about rebranding in Liverpool? Ask when you send the form and we’ll answer properly.
A well-handled rebrand shouldn’t confuse existing customers. We keep what they recognise where we can, and plan how the change is announced. Sudden, unexplained changes are what cause problems, so communication is part of the plan.
Not usually. Most rebrands keep the name and change the positioning or identity around it. We only recommend a new name when the current one genuinely limits the business or causes confusion.
We prioritise. Customer-facing items with the most visibility change first, and things like stationery can switch as stock runs out. We’ll give you a phased plan so costs are spread sensibly.
The design work usually takes a few weeks. Rollout can take longer, depending on how many materials, vehicles and sites are involved. We’ll map a realistic timeline once we know the scope.
Tell us what’s changed in the business and what the current brand gets wrong. We’ll give you an honest view on how far to go. Based in Liverpool, we take on rebranding work for clients across the UK.
Takes under a minute.
No obligation. No hard sell. We only use your details to reply to you.
