Online shop mistakes that lose sales before the checkout
Most lost online sales happen well before payment. Here are the product page, basket and checkout problems worth fixing in your shop before summer.
When you need a landing page, and how to build a good one
Sending paid traffic to your homepage is a common and costly habit. Here’s what a landing page is, when it’s worth having, and what to put on it.
Website accessibility basics for UK businesses
An accessible website works for more people and reduces legal risk. Here are the basics every UK business should understand, plus some quick checks.
Redesign or refresh? How to decide what your website needs
Not every tired website needs rebuilding from scratch. A practical guide to telling the difference between a refresh and a full redesign.
WordPress, Shopify or a website builder: how to choose
There’s no best website platform, only the right one for your business. A plain English guide to the main options and the questions that decide it.
Website speed explained for people who don’t want the jargon
Why slow websites lose customers, what actually makes a site slow, and the practical questions to ask your web designer or developer about it.
A mobile design checklist for business owners
Most visitors see your site on a phone, but most sites are approved on a laptop. Use this checklist to test your own site on mobile in ten minutes.
Contact form mistakes that quietly cost you enquiries
A contact form is often the last step before a sale, and the easiest place to lose one. Here are the common mistakes and how to fix each of them.
How to write service pages that turn visitors into enquiries
Service pages do the real selling on most business websites. Here’s a simple structure that answers buyers’ questions and makes the next step obvious.
What to put on your homepage (and what to take off)
Your homepage has a few seconds to answer three questions. Here’s a practical order for the sections, and the common clutter worth cutting.