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Insights

Useful ideas, practical answers and fewer empty buzzwords.

Ignite Insights covers the things businesses actually need to understand across web design, branding, SEO, marketing and development. The aim isn’t to publish for the sake of it. It’s to answer real questions, explain decisions clearly and share lessons from the work we do.

Website backups stored on racks of servers in a data centre

Website backups: what they are and how to check yours work

Most business owners assume their website is backed up. Fewer have ever checked. Here is what to ask, and how to test that a restore works.
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Page builder or custom code: website markup and style rules open in a code editor

Page builder or custom code: which is right for your website?

Both can produce an excellent website, and both can produce a slow, tangled one. Here's what the choice means for cost, speed and who can edit it.
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User acceptance testing with real users

How to test a new system before it goes live

Your developer tests the code, but only your team can test whether it works for the business. A practical guide to user acceptance testing for non-techies.
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Responsive web design shown on a monitor, laptop and phone on one desk

Responsive web design: how one site fits every screen

One website, every screen size. Here's how it works under the bonnet, how to tell a good build from a poor one and what to ask for.
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Staging site work in progress with website code open across two monitors

What a staging site is and why your website needs one

Testing changes on your live website is how checkouts break on a Friday afternoon. A staging copy gives you somewhere safe to find out first.
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Software costs beyond the quote

Budgeting for software: the costs that don’t appear on the quote

The build or subscription price is only part of what software costs. The running costs to plan for when you're setting next year's technology budget.
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WordPress plugins are made of code like this JavaScript shown close up on a screen

WordPress plugins: how many is too many?

The number matters less than what each one does and who maintains it. Here's how to review your plugins and safely clear out the dead weight.
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Data migration and data cleaning

Moving to a new system? Clean your data first

Moving messy data into a new system just gives you an expensive mess. A step-by-step guide to cleaning customer and business data before you migrate.
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Topics
Start here
How to plan a website

Guide, 18 min

Preparing for a rebrand

Guide, 14 min

A marketing plan on a small budget

Guide, 16 min

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