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Insights

Useful ideas, practical answers and fewer empty buzzwords.

Ignite Insights covers the things businesses actually need to understand across web design, branding, SEO, marketing and development. The aim isn’t to publish for the sake of it. It’s to answer real questions, explain decisions clearly and share lessons from the work we do.

Business tagline ideas being written by hand on paper

How to write a business tagline people remember

A tagline has a few words to say what makes you worth choosing. Here is a simple way to draft options, cut the weak ones and test what is left.
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Brand fonts: a tray of metal letterpress type in different typefaces

How to choose brand fonts that stay readable everywhere

Fonts say a lot about a business before anyone reads a word. Here is how to pick a small set that looks right and works on screen and in print.
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Brand audit checklist on a clipboard

A pre-Q4 brand audit: a checklist for small businesses

Before the busy end of the year, spend an afternoon checking how your brand really shows up. An audit checklist, with what to fix first and what can wait.
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Brand colours being chosen from swatch books and a tablet on a designer's desk

How to choose brand colours that work on screen and in print

Picking colours you like is the easy part. Here's how to choose a palette that stays readable and consistent on a website, a van and a business card.
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Value proposition and key messages worksheet

How to write a value proposition and key messages that stick

If customers can't say what you do and why you're better, your messaging isn't working. A practical method for writing a value proposition and key messages.
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Pitch deck design slide layouts

Pitch deck design mistakes that lose the room, and how to fix them

A strong pitch can be undermined by a weak deck. The design and structure mistakes that lose investors and buyers, and practical fixes you can apply this week.
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Branded merchandise items people use

Branded merchandise that people keep instead of binning

Most promotional merchandise ends up in a drawer or a bin. How to choose, design and hand out branded items that people genuinely use and keep around.
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Packaging design print proofs

Packaging design: print questions to settle before artwork starts

Packaging that looks great on screen can go wrong in print. The questions on structure, materials, colour and labelling to settle before design starts.
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Topics
Start here
How to plan a website

Guide, 18 min

Preparing for a rebrand

Guide, 14 min

A marketing plan on a small budget

Guide, 16 min

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