Ignite Creative
Start a project

Insights

Useful ideas, practical answers and fewer empty buzzwords.

Ignite Insights covers the things businesses actually need to understand across web design, branding, SEO, marketing and development. The aim isn’t to publish for the sake of it. It’s to answer real questions, explain decisions clearly and share lessons from the work we do.

Website cost worked out on a desk calculator

How much does a website cost? A plain guide for UK businesses

Quotes for the same website can differ wildly. This guide explains what you are paying for, the running costs people forget and how to compare fairly.
Read the article
Quarterly marketing review report

How to run a quarterly marketing review: a step-by-step guide

A step-by-step guide to reviewing your marketing each quarter: gathering the numbers, judging each channel, listening to customers and planning what's next.
Read the article
Product launch plan

How to plan a product launch: a guide for smaller businesses

A practical guide to planning a product or service launch: timelines, messaging, assets, channels, your team and what to do in the weeks after launch day.
Read the article
Print artwork proof with bleed marks

A guide to preparing print and signage artwork that works first time

A plain English guide to preparing artwork for print and signage: sizes, bleed, resolution, colour, fonts, proofs and the checks to make before you approve.
Read the article
Local marketing campaign map

How to run a focused local marketing push: a six-week guide

A practical six-week plan for running a local marketing push, combining search, reviews, community, partnerships and print to win more nearby customers.
Read the article
New business marketing launch checklist

The new business launch checklist: marketing essentials in order

A step-by-step launch guide for new UK businesses, covering the brand, online presence and marketing essentials to sort before, during and after opening.
Read the article
Choosing a marketing agency meeting

A guide to choosing a marketing agency and working with them well

How to choose a marketing, design or web agency, what to ask before signing, and how to run the relationship so you get good work and good value.
Read the article
Website migration plan

Planning a website migration without losing traffic: a guide

A step-by-step guide to planning a website migration, whether you're changing host, platform or domain, without losing search traffic, email or data.
Read the article
Topics
Start here
How to plan a website

Guide, 18 min

Preparing for a rebrand

Guide, 14 min

A marketing plan on a small budget

Guide, 16 min

Ask us a question

Got a question an article hasn't answered? Send it over. If it's a common one, we'll probably write it up.

Need help with the real thing?

If an article has raised a question about your own website, brand or marketing, send us the context and we’ll take a look.

Ask us a question