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Insights

Useful ideas, practical answers and fewer empty buzzwords.

Ignite Insights covers the things businesses actually need to understand across web design, branding, SEO, marketing and development. The aim isn’t to publish for the sake of it. It’s to answer real questions, explain decisions clearly and share lessons from the work we do.

Custom business system scoping workshop

How to scope a custom business system before you pay for one

A guide for non-technical managers on scoping a custom system: mapping processes, defining users, prioritising features and avoiding runaway costs.
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Email marketing setup on a laptop

Setting up email marketing properly: a guide for UK businesses

A practical guide to setting up email marketing the right way: permissions, choosing a platform, domain authentication, sign-up forms and your first campaigns.
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Trade show planning exhibition stand

Planning a trade show or exhibition: a guide from booking to follow-up

How to plan a trade show or exhibition properly: setting goals, choosing a stand, designing graphics, staffing it well and following up on every lead.
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Business photo shoot on location

How to plan a business photo or video shoot: a complete guide

A step-by-step guide to planning a business photo or video shoot, from deciding what you need to shot lists, locations, people, permissions and usage rights.
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Prepare for a rebrand planning session

Preparing for a rebrand: a guide to getting the groundwork right

A practical guide to preparing for a rebrand: checking it's the right move, setting scope, auditing every touchpoint and planning the rollout.
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Google business profile setup checklist

The complete guide to setting up your Google Business Profile properly

A section-by-section guide to getting your Google Business Profile right: name, categories, services, photos, reviews and keeping it up to date.
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Website content planning sheet

A practical guide to planning your website content

How to plan, write and gather website content so your new site launches on time: page by page, with owners, deadlines and a clear process.
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Referral scheme for customers

How to set up a customer referral scheme: a practical guide

A guide for UK service businesses on setting up a referral scheme: choosing rewards, asking at the right moment, tracking and staying within the rules.
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Topics
Start here
How to plan a website

Guide, 18 min

Preparing for a rebrand

Guide, 14 min

A marketing plan on a small budget

Guide, 16 min

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