Insights

Useful ideas, practical answers and fewer empty buzzwords.

Ignite Insights covers the things businesses actually need to understand across web design, branding, SEO, marketing and development. The aim isn’t to publish for the sake of it. It’s to answer real questions, explain decisions clearly and share lessons from the work we do.

Guides
12 Feb 2026

How to plan a new website from scratch: a step-by-step guide

A step-by-step guide to planning a new business website before anyone designs a page: goals, audience, structure, content, budget and timings.

Guides
26 Jan 2026

A guide to building a marketing plan on a small budget

How to put together a realistic marketing plan when money is tight: choosing channels, focusing effort and making every pound easier to track.

Guides
12 Jan 2026

How to budget for marketing across the whole year: a practical guide

A step-by-step guide to setting a yearly marketing budget, splitting it sensibly across the months and keeping enough back to react when things change.

Topics

Start here

How to plan a website

Guide, 18 min

Preparing for a rebrand

Guide, 14 min

A marketing plan on a small budget

Guide, 16 min

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