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Insights

Useful ideas, practical answers and fewer empty buzzwords.

Ignite Insights covers the things businesses actually need to understand across web design, branding, SEO, marketing and development. The aim isn’t to publish for the sake of it. It’s to answer real questions, explain decisions clearly and share lessons from the work we do.

Content calendar: a pen resting on a printed monthly calendar with dates circled

How to build a social media content calendar you will keep to

Posting when you remember is why social media feels like a chore. A simple monthly plan, built in one sitting, takes the daily decision away.
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Write a case study from notes: a person writing in a notebook at a desk

How to write a case study that wins you more work

A good case study does the selling for you. Here is a simple structure, the questions to ask your customer and where to put it once it is written.
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Email newsletter in an inbox

8 email newsletter mistakes that make people unsubscribe

Your email list is one of the few audiences you own. Eight common newsletter mistakes that cost you subscribers, and what to do instead.
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Q4 marketing campaign calendar

Planning your Q4 marketing campaign: a September checklist

October to December is make-or-break for many businesses. Use September to plan your Q4 campaign properly, with this step-by-step checklist.
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Marketing agency questions checklist

12 questions to ask a marketing agency before you sign

Choosing a marketing agency is a big commitment. Twelve questions to ask before you sign, and what good answers sound like, so you know what you're buying.
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Agency or freelancer or in house comparison

Agency, freelancer or in-house marketer: which is right for you?

Hiring a marketer, using a freelancer or working with an agency each have real trade-offs. A practical guide to deciding what fits your business now.
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Lead magnet guide and checklist

Lead magnets: what works, what doesn’t and how to make one

A free guide, checklist or tool can turn website visitors into contacts, but only if it solves a real problem. How to create a lead magnet worth signing up for.
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Sales funnel stages diagram

Sales funnels explained for business owners who hate jargon

A sales funnel is just the route people take from first hearing about you to buying. Here's how to map yours and find where customers drop out.
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Topics
Start here
How to plan a website

Guide, 18 min

Preparing for a rebrand

Guide, 14 min

A marketing plan on a small budget

Guide, 16 min

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