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Insights

Useful ideas, practical answers and fewer empty buzzwords.

Ignite Insights covers the things businesses actually need to understand across web design, branding, SEO, marketing and development. The aim isn’t to publish for the sake of it. It’s to answer real questions, explain decisions clearly and share lessons from the work we do.

Event marketing at a workshop

Event marketing: how to make an event actually win business

Open days, launches, workshops and trade stands can be great for business, or an expensive day out. How to plan an event with a clear commercial purpose.
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Local press coverage

How to get your business into the local press

Local papers, radio and news sites are always looking for stories. How to find a genuine angle, pitch it well and give journalists what they need.
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Local marketing ideas in the community

Local marketing ideas that work beyond Google

Search matters, but it isn't the only way local customers find you. Practical local marketing ideas for businesses that serve a town, city or region.
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Facebook and Instagram ads for local businesses

Facebook and Instagram ads for local businesses: the basics

Paid social can put your business in front of local people before they start searching. A practical starter guide to Meta ads for small businesses.
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Google reviews on a phone

How to get more Google reviews without breaking the rules

Reviews shape whether people pick up the phone. Here's how to ask for more of them, what's not allowed, and how to handle the occasional bad one.
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Enquiry follow up process

Why enquiries go cold, and a follow-up process that fixes it

Many businesses pay for leads, then lose them through slow or patchy follow-up. A simple process to respond faster and win more of that work.
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Google ads campaign checks

Google Ads for business owners: 10 checks before you spend a penny

Google Ads can bring in enquiries fast, or burn your budget just as quickly. Ten checks to run before you launch a campaign or hand one to an agency.
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Cost per lead calculation

Cost per lead: how to measure what your marketing actually earns

Cost per lead is the one marketing number most small businesses should track. Here's how to work it out, what good looks like and how to improve it.
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Topics
Start here
How to plan a website

Guide, 18 min

Preparing for a rebrand

Guide, 14 min

A marketing plan on a small budget

Guide, 16 min

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