Insights

Useful ideas, practical answers and fewer empty buzzwords.

Ignite Insights covers the things businesses actually need to understand across web design, branding, SEO, marketing and development. The aim isn’t to publish for the sake of it. It’s to answer real questions, explain decisions clearly and share lessons from the work we do.

Marketing
16 Feb 2026

UK email marketing rules: a plain-English guide to PECR and GDPR

Who can you email, when do you need consent and what is the soft opt-in? A practical guide to UK email marketing rules for business owners.

Marketing
2 Feb 2026

How to choose the right marketing channels for your business

You can't be everywhere, and you shouldn't try. A simple way to pick the two or three marketing channels most likely to bring you customers.

Marketing
16 Jan 2026

How much should a small business spend on marketing?

There's no magic percentage for a marketing budget. Here's a practical way to work out what your business can spend, and what it needs to spend.

Marketing
2 Jan 2026

How to write a one-page marketing plan for the year ahead

A marketing plan doesn't need to be a 40-page document. Here's how to fit the year on one page, and why a short plan is more likely to get used.

Topics

Start here

How to plan a website

Guide, 18 min

Preparing for a rebrand

Guide, 14 min

A marketing plan on a small budget

Guide, 16 min

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