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Insights

Useful ideas, practical answers and fewer empty buzzwords.

Ignite Insights covers the things businesses actually need to understand across web design, branding, SEO, marketing and development. The aim isn’t to publish for the sake of it. It’s to answer real questions, explain decisions clearly and share lessons from the work we do.

Call to action on a website: a person using a mouse and keyboard at a desktop computer

How to write a call to action that people actually click

Most websites ask for the enquiry too vaguely, too late or too often. Here is how to word your buttons, where to place them and what to test.
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Web design process: wireframe sketches in a notebook on a desk beside a keyboard and phone

The web design process, step by step, and what you do at each stage

A website project has six stages, and you have a job in every one. Here's what happens when, and what your designer needs from you to keep it moving.
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Hosting and maintenance costs explained

Website hosting and maintenance: what you’re actually paying for

Hosting and maintenance fees often feel like a mystery. Here's what they should cover, what can go wrong without them, and what to ask your provider.
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User journey and user goals sketched on paper as a website flow diagram

How to map a user journey from first visit to enquiry

Most websites lose people between landing and enquiring. Mapping the route they take shows you exactly where, and what to fix first.
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Website launch checklist on a laptop

The website pre-launch checklist: 30 things to check before go-live

Launch day is not the time to discover a broken form. Work through this pre-launch checklist before your new website goes live, and afterwards too.
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Website wireframe layouts for four pages shown on a laptop screen

What a website wireframe is and why you should sign one off

A wireframe is the cheapest place to change your mind. Here's what one shows, what it leaves out and what to check before you approve it.
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Design feedback notes on a mockup

How to give design feedback and sign off a website with confidence

Vague feedback slows projects down and sign-off without checks causes regrets. A practical guide to reviewing website designs and approving them properly.
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Web design quotes compared side by side

Questions to ask a web designer before you hire them

Choosing a web designer on portfolio and price alone is risky. These questions help you compare quotes properly and avoid surprises later on.
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Topics
Start here
How to plan a website

Guide, 18 min

Preparing for a rebrand

Guide, 14 min

A marketing plan on a small budget

Guide, 16 min

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