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Insights

Useful ideas, practical answers and fewer empty buzzwords.

Ignite Insights covers the things businesses actually need to understand across web design, branding, SEO, marketing and development. The aim isn’t to publish for the sake of it. It’s to answer real questions, explain decisions clearly and share lessons from the work we do.

Website copy editing on screen

How to write website copy that sounds like a person, not a brochure

Most business websites sound like each other because they're written like brochures. Here's how to write plain, specific copy that people actually read.
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Website trust signals reviews and badges

How to build trust on your website without sounding desperate

Visitors decide quickly whether they trust a business. Here are the trust signals that genuinely help, where to put them, and the ones that backfire.
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Online shop checkout screen

Online shop mistakes that lose sales before the checkout

Most lost online sales happen well before payment. Here are the product page, basket and checkout problems worth fixing in your shop before summer.
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Landing page layout

When you need a landing page, and how to build a good one

Sending paid traffic to your homepage is a common and costly habit. Here's what a landing page is, when it's worth having, and what to put on it.
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Website accessibility checks

Website accessibility basics for UK businesses

An accessible website works for more people and reduces legal risk. Here are the basics every UK business should understand, plus some quick checks.
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Website redesign before and after

Redesign or refresh? How to decide what your website needs

Not every tired website needs rebuilding from scratch. A practical guide to telling the difference between a refresh and a full redesign.
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Website platform comparison

WordPress, Shopify or a website builder: how to choose

There's no best website platform, only the right one for your business. A plain English guide to the main options and the questions that decide it.
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Website speed test results

Website speed explained for people who don’t want the jargon

Why slow websites lose customers, what actually makes a site slow, and the practical questions to ask your web designer or developer about it.
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Topics
Start here
How to plan a website

Guide, 18 min

Preparing for a rebrand

Guide, 14 min

A marketing plan on a small budget

Guide, 16 min

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