How much does a website cost? A plain guide for UK businesses
Quotes for the same website can differ wildly. This guide explains what you are paying for, the running costs people forget and how to compare fairly.
How to run a quarterly marketing review: a step-by-step guide
A step-by-step guide to reviewing your marketing each quarter: gathering the numbers, judging each channel, listening to customers and planning what’s next.
How to plan a product launch: a guide for smaller businesses
A practical guide to planning a product or service launch: timelines, messaging, assets, channels, your team and what to do in the weeks after launch day.
A guide to preparing print and signage artwork that works first time
A plain English guide to preparing artwork for print and signage: sizes, bleed, resolution, colour, fonts, proofs and the checks to make before you approve.
How to run a focused local marketing push: a six-week guide
A practical six-week plan for running a local marketing push, combining search, reviews, community, partnerships and print to win more nearby customers.
The new business launch checklist: marketing essentials in order
A step-by-step launch guide for new UK businesses, covering the brand, online presence and marketing essentials to sort before, during and after opening.
A guide to choosing a marketing agency and working with them well
How to choose a marketing, design or web agency, what to ask before signing, and how to run the relationship so you get good work and good value.
Planning a website migration without losing traffic: a guide
A step-by-step guide to planning a website migration, whether you’re changing host, platform or domain, without losing search traffic, email or data.
How to scope a custom business system before you pay for one
A guide for non-technical managers on scoping a custom system: mapping processes, defining users, prioritising features and avoiding runaway costs.
Setting up email marketing properly: a guide for UK businesses
A practical guide to setting up email marketing the right way: permissions, choosing a platform, domain authentication, sign-up forms and your first campaigns.