Planning a trade show or exhibition: a guide from booking to follow-up
How to plan a trade show or exhibition properly: setting goals, choosing a stand, designing graphics, staffing it well and following up on every lead.
How to plan a business photo or video shoot: a complete guide
A step-by-step guide to planning a business photo or video shoot, from deciding what you need to shot lists, locations, people, permissions and usage rights.
Preparing for a rebrand: a guide to getting the groundwork right
A practical guide to preparing for a rebrand: checking it’s the right move, setting scope, auditing every touchpoint and planning the rollout.
The complete guide to setting up your Google Business Profile properly
A section-by-section guide to getting your Google Business Profile right: name, categories, services, photos, reviews and keeping it up to date.
A practical guide to planning your website content
How to plan, write and gather website content so your new site launches on time: page by page, with owners, deadlines and a clear process.
How to set up a customer referral scheme: a practical guide
A guide for UK service businesses on setting up a referral scheme: choosing rewards, asking at the right moment, tracking and staying within the rules.
How to plan a new website from scratch: a step-by-step guide
A step-by-step guide to planning a new business website before anyone designs a page: goals, audience, structure, content, budget and timings.
A guide to building a marketing plan on a small budget
How to put together a realistic marketing plan when money is tight: choosing channels, focusing effort and making every pound easier to track.
How to budget for marketing across the whole year: a practical guide
A step-by-step guide to setting a yearly marketing budget, splitting it sensibly across the months and keeping enough back to react when things change.