How to write a business tagline people remember
A tagline has a few words to say what makes you worth choosing. Here is a simple way to draft options, cut the weak ones and test what is left.
How to choose brand fonts that stay readable everywhere
Fonts say a lot about a business before anyone reads a word. Here is how to pick a small set that looks right and works on screen and in print.
A pre-Q4 brand audit: a checklist for small businesses
Before the busy end of the year, spend an afternoon checking how your brand really shows up. An audit checklist, with what to fix first and what can wait.
How to choose brand colours that work on screen and in print
Picking colours you like is the easy part. Here’s how to choose a palette that stays readable and consistent on a website, a van and a business card.
How to write a value proposition and key messages that stick
If customers can’t say what you do and why you’re better, your messaging isn’t working. A practical method for writing a value proposition and key messages.
Pitch deck design mistakes that lose the room, and how to fix them
A strong pitch can be undermined by a weak deck. The design and structure mistakes that lose investors and buyers, and practical fixes you can apply this week.
Branded merchandise that people keep instead of binning
Most promotional merchandise ends up in a drawer or a bin. How to choose, design and hand out branded items that people genuinely use and keep around.
Packaging design: print questions to settle before artwork starts
Packaging that looks great on screen can go wrong in print. The questions on structure, materials, colour and labelling to settle before design starts.
Vehicle livery mistakes that stop vans working as advertising
A well-designed van gets noticed and remembered. A cluttered one gets ignored. The common livery mistakes small businesses make, and how to avoid each one.
Keeping your brand consistent across printers and sign makers
Different suppliers often mean a different shade of your brand colour each time. How to brief them, what to ask, and how to check work before it’s printed.