Tone of voice for small businesses: how to define it and use it
Tone of voice is how your business sounds in writing. Here’s a way to define yours, with examples, so everyone who writes for you sounds like one company.
Rolling out a rebrand: signage, vans, web and stationery in order
The new brand is approved. Now what? A practical rollout order for websites, signage, vehicles, uniforms and print, plus the admin people tend to forget.
Rebrand or refresh: how to decide which your business needs
A refresh tidies up what you have. A rebrand changes what you stand for. Here’s how to tell which your business needs, and what each one really involves.
How to create brand guidelines people will actually use
Most brand guidelines get opened once and forgotten. Here’s how to make a short, practical set your team and suppliers will actually refer to and follow.
Why a logo isn’t a brand identity, and what else you need
A logo alone can’t make your materials look consistent. Here’s what a brand identity system covers, from colour and type to imagery, and why each part matters.
What a logo project should deliver: files, formats and rights
A checklist of the files, versions, colour codes and paperwork you should get at the end of a logo project, so you’re not chasing your designer years later.
How to write a logo design brief that gets a usable result
A good logo brief saves rounds of revisions and money. Here’s what to include, what to leave out, and a simple structure you can copy for your own project.
Naming a business: a practical process and the checks to run
A step-by-step way to name a business or product, from generating ideas to the legal and practical checks you should run before you commit to anything.
How a small business can position itself against bigger rivals
You can’t outspend the big players, so don’t try to look like them. Practical ways to position a small business where size works in your favour.
A one-page brand strategy for small businesses
You don’t need a 60-page brand book to have a strategy. Here’s a one-page version any small business can write in an afternoon and actually use.