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Insights

Useful ideas, practical answers and fewer empty buzzwords.

Ignite Insights covers the things businesses actually need to understand across web design, branding, SEO, marketing and development. The aim isn’t to publish for the sake of it. It’s to answer real questions, explain decisions clearly and share lessons from the work we do.

Page builder or custom code: website markup and style rules open in a code editor

Page builder or custom code: which is right for your website?

Both can produce an excellent website, and both can produce a slow, tangled one. Here's what the choice means for cost, speed and who can edit it.
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SEO audit data on a laptop showing a website analytics dashboard with traffic charts
  • SEO

How to run a simple SEO audit on your own website

You don't need paid software to find the biggest problems. Seven checks, free tools and a way to decide what to fix first.
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Quarterly marketing review report

How to run a quarterly marketing review: a step-by-step guide

A step-by-step guide to reviewing your marketing each quarter: gathering the numbers, judging each channel, listening to customers and planning what's next.
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User acceptance testing with real users

How to test a new system before it goes live

Your developer tests the code, but only your team can test whether it works for the business. A practical guide to user acceptance testing for non-techies.
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Web design process: wireframe sketches in a notebook on a desk beside a keyboard and phone

The web design process, step by step, and what you do at each stage

A website project has six stages, and you have a job in every one. Here's what happens when, and what your designer needs from you to keep it moving.
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Seasonal page planning calendar
  • SEO

Getting seasonal pages ready to rank before your busy period

Seasonal pages need time to be found and trusted. Here's how to plan pages for Christmas, spring or your own peak months so they're ready when demand arrives.
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Responsive web design shown on a monitor, laptop and phone on one desk

Responsive web design: how one site fits every screen

One website, every screen size. Here's how it works under the bonnet, how to tell a good build from a poor one and what to ask for.
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Brand audit checklist on a clipboard

A pre-Q4 brand audit: a checklist for small businesses

Before the busy end of the year, spend an afternoon checking how your brand really shows up. An audit checklist, with what to fix first and what can wait.
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Topics
Start here
How to plan a website

Guide, 18 min

Preparing for a rebrand

Guide, 14 min

A marketing plan on a small budget

Guide, 16 min

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