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Insights

Useful ideas, practical answers and fewer empty buzzwords.

Ignite Insights covers the things businesses actually need to understand across web design, branding, SEO, marketing and development. The aim isn’t to publish for the sake of it. It’s to answer real questions, explain decisions clearly and share lessons from the work we do.

Hosting and maintenance costs explained

Website hosting and maintenance: what you’re actually paying for

Hosting and maintenance fees often feel like a mystery. Here's what they should cover, what can go wrong without them, and what to ask your provider.
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SEO or PPC comparison: advertising dashboard showing CTR, cost per conversion and quality score
  • SEO

SEO or PPC: which should a small business pay for first?

One is quick and stops when you stop paying. The other is slow and keeps working. Here's how to decide where your first pound should go.
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Email newsletter in an inbox

8 email newsletter mistakes that make people unsubscribe

Your email list is one of the few audiences you own. Eight common newsletter mistakes that cost you subscribers, and what to do instead.
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User journey and user goals sketched on paper as a website flow diagram

How to map a user journey from first visit to enquiry

Most websites lose people between landing and enquiring. Mapping the route they take shows you exactly where, and what to fix first.
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Staging site work in progress with website code open across two monitors

What a staging site is and why your website needs one

Testing changes on your live website is how checkouts break on a Friday afternoon. A staging copy gives you somewhere safe to find out first.
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Product launch plan

How to plan a product launch: a guide for smaller businesses

A practical guide to planning a product or service launch: timelines, messaging, assets, channels, your team and what to do in the weeks after launch day.
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Click through rate, total clicks and impressions in a Search Console performance report
  • SEO

Ranking but no clicks? How to improve your click through rate

Appearing in Google isn't the same as being chosen. Here's how to find the pages people see but don't click, and what to change.
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Software costs beyond the quote

Budgeting for software: the costs that don’t appear on the quote

The build or subscription price is only part of what software costs. The running costs to plan for when you're setting next year's technology budget.
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Topics
Start here
How to plan a website

Guide, 18 min

Preparing for a rebrand

Guide, 14 min

A marketing plan on a small budget

Guide, 16 min

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If an article has raised a question about your own website, brand or marketing, send us the context and we’ll take a look.

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