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Insights

Useful ideas, practical answers and fewer empty buzzwords.

Ignite Insights covers the things businesses actually need to understand across web design, branding, SEO, marketing and development. The aim isn’t to publish for the sake of it. It’s to answer real questions, explain decisions clearly and share lessons from the work we do.

Brand colours being chosen from swatch books and a tablet on a designer's desk

How to choose brand colours that work on screen and in print

Picking colours you like is the easy part. Here's how to choose a palette that stays readable and consistent on a website, a van and a business card.
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SEO myths debunked
  • SEO

Common SEO myths that still cost small businesses money

From keyword density to submitting your site every month, plenty of SEO advice is outdated or wrong. Here are the myths worth ignoring and what to do instead.
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WordPress plugins are made of code like this JavaScript shown close up on a screen

WordPress plugins: how many is too many?

The number matters less than what each one does and who maintains it. Here's how to review your plugins and safely clear out the dead weight.
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Value proposition and key messages worksheet

How to write a value proposition and key messages that stick

If customers can't say what you do and why you're better, your messaging isn't working. A practical method for writing a value proposition and key messages.
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Website launch checklist on a laptop

The website pre-launch checklist: 30 things to check before go-live

Launch day is not the time to discover a broken form. Work through this pre-launch checklist before your new website goes live, and afterwards too.
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How long does SEO take: notebook listing keyword research, web optimisation and link building
  • SEO

How long does SEO take to work? An honest answer

Nobody can promise a date, but there is a realistic range. Here's what affects the timeline and what progress should look like along the way.
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Q4 marketing campaign calendar

Planning your Q4 marketing campaign: a September checklist

October to December is make-or-break for many businesses. Use September to plan your Q4 campaign properly, with this step-by-step checklist.
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Website wireframe layouts for four pages shown on a laptop screen

What a website wireframe is and why you should sign one off

A wireframe is the cheapest place to change your mind. Here's what one shows, what it leaves out and what to check before you approve it.
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Topics
Start here
How to plan a website

Guide, 18 min

Preparing for a rebrand

Guide, 14 min

A marketing plan on a small budget

Guide, 16 min

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