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Insights

Useful ideas, practical answers and fewer empty buzzwords.

Ignite Insights covers the things businesses actually need to understand across web design, branding, SEO, marketing and development. The aim isn’t to publish for the sake of it. It’s to answer real questions, explain decisions clearly and share lessons from the work we do.

Print artwork proof with bleed marks

A guide to preparing print and signage artwork that works first time

A plain English guide to preparing artwork for print and signage: sizes, bleed, resolution, colour, fonts, proofs and the checks to make before you approve.
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Data migration and data cleaning

Moving to a new system? Clean your data first

Moving messy data into a new system just gives you an expensive mess. A step-by-step guide to cleaning customer and business data before you migrate.
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AI search results on screen
  • SEO

AI in search: what business owners should actually do about it

AI answers are changing how some people search. Here's a calm, practical view of what that means for small business websites and what's worth doing now.
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Pitch deck design slide layouts

Pitch deck design mistakes that lose the room, and how to fix them

A strong pitch can be undermined by a weak deck. The design and structure mistakes that lose investors and buyers, and practical fixes you can apply this week.
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Design feedback notes on a mockup

How to give design feedback and sign off a website with confidence

Vague feedback slows projects down and sign-off without checks causes regrets. A practical guide to reviewing website designs and approving them properly.
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Marketing agency questions checklist

12 questions to ask a marketing agency before you sign

Choosing a marketing agency is a big commitment. Twelve questions to ask before you sign, and what good answers sound like, so you know what you're buying.
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Local marketing campaign map

How to run a focused local marketing push: a six-week guide

A practical six-week plan for running a local marketing push, combining search, reviews, community, partnerships and print to win more nearby customers.
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Get staff on board with a new system

How to get your team on board with a new system

New software fails more often because of people than technology. Practical ways to bring your team with you, from the first idea to months after launch.
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Topics
Start here
How to plan a website

Guide, 18 min

Preparing for a rebrand

Guide, 14 min

A marketing plan on a small budget

Guide, 16 min

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