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Insights

Useful ideas, practical answers and fewer empty buzzwords.

Ignite Insights covers the things businesses actually need to understand across web design, branding, SEO, marketing and development. The aim isn’t to publish for the sake of it. It’s to answer real questions, explain decisions clearly and share lessons from the work we do.

SEO report with graphs
  • SEO

How to read an SEO report and spot the numbers that don’t matter

Monthly SEO reports can be long on charts and short on meaning. Here's how to read one properly, spot vanity metrics and ask the questions that count.
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Branded merchandise items people use

Branded merchandise that people keep instead of binning

Most promotional merchandise ends up in a drawer or a bin. How to choose, design and hand out branded items that people genuinely use and keep around.
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Web design quotes compared side by side

Questions to ask a web designer before you hire them

Choosing a web designer on portfolio and price alone is risky. These questions help you compare quotes properly and avoid surprises later on.
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Agency or freelancer or in house comparison

Agency, freelancer or in-house marketer: which is right for you?

Hiring a marketer, using a freelancer or working with an agency each have real trade-offs. A practical guide to deciding what fits your business now.
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New business marketing launch checklist

The new business launch checklist: marketing essentials in order

A step-by-step launch guide for new UK businesses, covering the brand, online presence and marketing essentials to sort before, during and after opening.
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Website support after launch

What support after launch should include, and what to ask for

Launch day is the start, not the finish. What good post-launch support should cover for a website or system, and the questions to ask before you sign.
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SEO agency questions checklist
  • SEO

Questions to ask before you hire an SEO agency

SEO is easy to sell and hard to judge. These questions help you separate agencies that will do real work from ones that will send reports and invoices.
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Packaging design print proofs

Packaging design: print questions to settle before artwork starts

Packaging that looks great on screen can go wrong in print. The questions on structure, materials, colour and labelling to settle before design starts.
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Topics
Start here
How to plan a website

Guide, 18 min

Preparing for a rebrand

Guide, 14 min

A marketing plan on a small budget

Guide, 16 min

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