Marketing Guides - Page 2 of 2

Local marketing ideas that work beyond Google

Search matters, but it isn’t the only way local customers find you. Practical local marketing ideas for businesses that serve a town, city or region.

Paid social can put your business in front of local people before they start searching. A practical starter guide to Meta ads for small businesses.

Reviews shape whether people pick up the phone. Here’s how to ask for more of them, what’s not allowed, and how to handle the occasional bad one.

Many businesses pay for leads, then lose them through slow or patchy follow-up. A simple process to respond faster and win more of that work.

Google Ads can bring in enquiries fast, or burn your budget just as quickly. Ten checks to run before you launch a campaign or hand one to an agency.

Cost per lead is the one marketing number most small businesses should track. Here’s how to work it out, what good looks like and how to improve it.

Who can you email, when do you need consent and what is the soft opt-in? A practical guide to UK email marketing rules for business owners.

You can’t be everywhere, and you shouldn’t try. A simple way to pick the two or three marketing channels most likely to bring you customers.

There’s no magic percentage for a marketing budget. Here’s a practical way to work out what your business can spend, and what it needs to spend.

A marketing plan doesn’t need to be a 40-page document. Here’s how to fit the year on one page, and why a short plan is more likely to get used.