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Insights

Useful ideas, practical answers and fewer empty buzzwords.

Ignite Insights covers the things businesses actually need to understand across web design, branding, SEO, marketing and development. The aim isn’t to publish for the sake of it. It’s to answer real questions, explain decisions clearly and share lessons from the work we do.

Website migration plan

Planning a website migration without losing traffic: a guide

A step-by-step guide to planning a website migration, whether you're changing host, platform or domain, without losing search traffic, email or data.
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Website ownership checklist

Who owns your website, code and data? What to check

Many businesses assume they own their website, software and data, then find out otherwise when they try to leave a supplier. What to check and ask for.
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Link building and digital PR
  • SEO

Earning links and press coverage without spammy SEO tactics

Links from other websites still matter, but bought links and link schemes carry real risk. Here are legitimate ways a small business can earn them.
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Brand consistency across print and signage

Keeping your brand consistent across printers and sign makers

Different suppliers often mean a different shade of your brand colour each time. How to brief them, what to ask, and how to check work before it's printed.
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Online shop checkout screen

Online shop mistakes that lose sales before the checkout

Most lost online sales happen well before payment. Here are the product page, basket and checkout problems worth fixing in your shop before summer.
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Event marketing at a workshop

Event marketing: how to make an event actually win business

Open days, launches, workshops and trade stands can be great for business, or an expensive day out. How to plan an event with a clear commercial purpose.
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Custom business system scoping workshop

How to scope a custom business system before you pay for one

A guide for non-technical managers on scoping a custom system: mapping processes, defining users, prioritising features and avoiding runaway costs.
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AI for small business use cases

Where AI is genuinely useful for small businesses right now

Cutting through the hype: practical, low-risk places a small business can use AI tools today, where to be careful, and how to run a sensible first trial.
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Topics
Start here
How to plan a website

Guide, 18 min

Preparing for a rebrand

Guide, 14 min

A marketing plan on a small budget

Guide, 16 min

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