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Insights

Useful ideas, practical answers and fewer empty buzzwords.

Ignite Insights covers the things businesses actually need to understand across web design, branding, SEO, marketing and development. The aim isn’t to publish for the sake of it. It’s to answer real questions, explain decisions clearly and share lessons from the work we do.

Website accessibility checks

Website accessibility basics for UK businesses

An accessible website works for more people and reduces legal risk. Here are the basics every UK business should understand, plus some quick checks.
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Local marketing ideas in the community

Local marketing ideas that work beyond Google

Search matters, but it isn't the only way local customers find you. Practical local marketing ideas for businesses that serve a town, city or region.
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Trade show planning exhibition stand

Planning a trade show or exhibition: a guide from booking to follow-up

How to plan a trade show or exhibition properly: setting goals, choosing a stand, designing graphics, staffing it well and following up on every lead.
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Business dashboard with key numbers

How to build a business dashboard people actually use

Most dashboards get opened twice and forgotten. How to choose the right numbers, keep it simple and make a dashboard part of how you run the business.
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Site migration checklist with redirect map
  • SEO

Website migrations and redirects: an SEO checklist before you switch

Changing platform, domain or URL structure can wipe out years of search visibility if it's rushed. Use this checklist to protect your rankings through the move.
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Rebrand or refresh comparison

Rebrand or refresh: how to decide which your business needs

A refresh tidies up what you have. A rebrand changes what you stand for. Here's how to tell which your business needs, and what each one really involves.
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Website redesign before and after

Redesign or refresh? How to decide what your website needs

Not every tired website needs rebuilding from scratch. A practical guide to telling the difference between a refresh and a full redesign.
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Facebook and Instagram ads for local businesses

Facebook and Instagram ads for local businesses: the basics

Paid social can put your business in front of local people before they start searching. A practical starter guide to Meta ads for small businesses.
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Topics
Start here
How to plan a website

Guide, 18 min

Preparing for a rebrand

Guide, 14 min

A marketing plan on a small budget

Guide, 16 min

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