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Insights

Useful ideas, practical answers and fewer empty buzzwords.

Ignite Insights covers the things businesses actually need to understand across web design, branding, SEO, marketing and development. The aim isn’t to publish for the sake of it. It’s to answer real questions, explain decisions clearly and share lessons from the work we do.

Business photo shoot on location

How to plan a business photo or video shoot: a complete guide

A step-by-step guide to planning a business photo or video shoot, from deciding what you need to shot lists, locations, people, permissions and usage rights.
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System integrations connecting business tools

What connecting your business systems actually involves

"Can't we just connect them?" What integrating two business systems really involves, why it's rarely a five-minute job, and what to ask before you start.
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Core web vitals speed scores
  • SEO

Site speed and Core Web Vitals explained for non-developers

What Core Web Vitals measure, how much speed really matters for SEO, and the fixes that usually make the biggest difference on small business websites.
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Brand guidelines pages on a desk

How to create brand guidelines people will actually use

Most brand guidelines get opened once and forgotten. Here's how to make a short, practical set your team and suppliers will actually refer to and follow.
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Website platform comparison

WordPress, Shopify or a website builder: how to choose

There's no best website platform, only the right one for your business. A plain English guide to the main options and the questions that decide it.
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Google reviews on a phone

How to get more Google reviews without breaking the rules

Reviews shape whether people pick up the phone. Here's how to ask for more of them, what's not allowed, and how to handle the occasional bad one.
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Prepare for a rebrand planning session

Preparing for a rebrand: a guide to getting the groundwork right

A practical guide to preparing for a rebrand: checking it's the right move, setting scope, auditing every touchpoint and planning the rollout.
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Marketing automation workflow diagram

Marketing automation for beginners: three workflows to build first

Marketing automation doesn't have to be complicated. Three simple workflows most small businesses can set up first, plus the rules to follow.
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Topics
Start here
How to plan a website

Guide, 18 min

Preparing for a rebrand

Guide, 14 min

A marketing plan on a small budget

Guide, 16 min

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