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Insights

Useful ideas, practical answers and fewer empty buzzwords.

Ignite Insights covers the things businesses actually need to understand across web design, branding, SEO, marketing and development. The aim isn’t to publish for the sake of it. It’s to answer real questions, explain decisions clearly and share lessons from the work we do.

Technical SEO indexing checks
  • SEO

Technical SEO basics: is Google actually indexing your website?

Before content or links can help, Google has to find and index your pages. Here's how to check that it is, and the common settings that quietly stop it.
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Brand identity system elements

Why a logo isn’t a brand identity, and what else you need

A logo alone can't make your materials look consistent. Here's what a brand identity system covers, from colour and type to imagery, and why each part matters.
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Website speed test results

Website speed explained for people who don’t want the jargon

Why slow websites lose customers, what actually makes a site slow, and the practical questions to ask your web designer or developer about it.
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Enquiry follow up process

Why enquiries go cold, and a follow-up process that fixes it

Many businesses pay for leads, then lose them through slow or patchy follow-up. A simple process to respond faster and win more of that work.
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Google business profile setup checklist

The complete guide to setting up your Google Business Profile properly

A section-by-section guide to getting your Google Business Profile right: name, categories, services, photos, reviews and keeping it up to date.
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Is GoHighLevel worth it for small businesses

Is GoHighLevel right for your business? Questions to ask first

GoHighLevel bundles CRM, marketing and automation in one platform. Here's how to judge whether it suits your business before you commit.
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Location pages for local towns
  • SEO

Location pages done properly: mistakes to avoid and what to do instead

Copy-and-paste town pages rarely help and can hurt. Here's how to decide whether you need location pages and how to make them genuinely useful.
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Logo file formats checklist

What a logo project should deliver: files, formats and rights

A checklist of the files, versions, colour codes and paperwork you should get at the end of a logo project, so you're not chasing your designer years later.
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Topics
Start here
How to plan a website

Guide, 18 min

Preparing for a rebrand

Guide, 14 min

A marketing plan on a small budget

Guide, 16 min

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