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Insights

Useful ideas, practical answers and fewer empty buzzwords.

Ignite Insights covers the things businesses actually need to understand across web design, branding, SEO, marketing and development. The aim isn’t to publish for the sake of it. It’s to answer real questions, explain decisions clearly and share lessons from the work we do.

Mobile friendly website on a phone

A mobile design checklist for business owners

Most visitors see your site on a phone, but most sites are approved on a laptop. Use this checklist to test your own site on mobile in ten minutes.
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Google ads campaign checks

Google Ads for business owners: 10 checks before you spend a penny

Google Ads can bring in enquiries fast, or burn your budget just as quickly. Ten checks to run before you launch a campaign or hand one to an agency.
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Website content planning sheet

A practical guide to planning your website content

How to plan, write and gather website content so your new site launches on time: page by page, with owners, deadlines and a clear process.
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CRM setup pipeline screen

CRM setup mistakes that stop your team using it

A CRM only works if people use it. The setup mistakes that turn a promising system into an expensive address book, and how to avoid each one.
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Structured data schema markup
  • SEO

Structured data for small business websites, explained

Schema markup helps search engines understand your business details, but it's not a ranking shortcut. Here's what's worth adding and the rules to follow.
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Logo brief template on a desk

How to write a logo design brief that gets a usable result

A good logo brief saves rounds of revisions and money. Here's what to include, what to leave out, and a simple structure you can copy for your own project.
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Contact form on a website

Contact form mistakes that quietly cost you enquiries

A contact form is often the last step before a sale, and the easiest place to lose one. Here are the common mistakes and how to fix each of them.
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Cost per lead calculation

Cost per lead: how to measure what your marketing actually earns

Cost per lead is the one marketing number most small businesses should track. Here's how to work it out, what good looks like and how to improve it.
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Topics
Start here
How to plan a website

Guide, 18 min

Preparing for a rebrand

Guide, 14 min

A marketing plan on a small budget

Guide, 16 min

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