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Insights

Useful ideas, practical answers and fewer empty buzzwords.

Ignite Insights covers the things businesses actually need to understand across web design, branding, SEO, marketing and development. The aim isn’t to publish for the sake of it. It’s to answer real questions, explain decisions clearly and share lessons from the work we do.

Referral scheme for customers

How to set up a customer referral scheme: a practical guide

A guide for UK service businesses on setting up a referral scheme: choosing rewards, asking at the right moment, tracking and staying within the rules.
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Brief a developer meeting notes

How to brief a developer when you’re not technical

You don't need to speak code to brief a developer well. What to include, what to leave out and how to get quotes you can actually compare.
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Image SEO file settings
  • SEO

Image SEO: file names, alt text and sizes that help pages rank

Images can slow your site, confuse search engines and shut out some visitors, or do the opposite. Here's how to handle file names, alt text and sizing well.
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Name a business shortlist and checks

Naming a business: a practical process and the checks to run

A step-by-step way to name a business or product, from generating ideas to the legal and practical checks you should run before you commit to anything.
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Service pages layout

How to write service pages that turn visitors into enquiries

Service pages do the real selling on most business websites. Here's a simple structure that answers buyers' questions and makes the next step obvious.
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Email marketing rules for PECR and GDPR

UK email marketing rules: a plain-English guide to PECR and GDPR

Who can you email, when do you need consent and what is the soft opt-in? A practical guide to UK email marketing rules for business owners.
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Plan a new website step by step

How to plan a new website from scratch: a step-by-step guide

A step-by-step guide to planning a new business website before anyone designs a page: goals, audience, structure, content, budget and timings.
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Custom software versus off the shelf

Custom software or off-the-shelf: how to decide

Should you buy a ready-made product or build something of your own? A plain-English decision guide for business owners weighing up the two routes.
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Topics
Start here
How to plan a website

Guide, 18 min

Preparing for a rebrand

Guide, 14 min

A marketing plan on a small budget

Guide, 16 min

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