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Insights

Useful ideas, practical answers and fewer empty buzzwords.

Ignite Insights covers the things businesses actually need to understand across web design, branding, SEO, marketing and development. The aim isn’t to publish for the sake of it. It’s to answer real questions, explain decisions clearly and share lessons from the work we do.

Custom software versus off the shelf

Custom software or off-the-shelf: how to decide

Should you buy a ready-made product or build something of your own? A plain-English decision guide for business owners weighing up the two routes.
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Meta description in search results
  • SEO

Title tags and meta descriptions: how to write ones people click

Your title and description are your advert in Google's results. Here's how to write them so they're clear, accurate and more likely to earn the click.
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Brand positioning against bigger rivals

How a small business can position itself against bigger rivals

You can't outspend the big players, so don't try to look like them. Practical ways to position a small business where size works in your favour.
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Good homepage layout wireframe

What to put on your homepage (and what to take off)

Your homepage has a few seconds to answer three questions. Here's a practical order for the sections, and the common clutter worth cutting.
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Marketing channels comparison

How to choose the right marketing channels for your business

You can't be everywhere, and you shouldn't try. A simple way to pick the two or three marketing channels most likely to bring you customers.
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Small budget marketing plan

A guide to building a marketing plan on a small budget

How to put together a realistic marketing plan when money is tight: choosing channels, focusing effort and making every pound easier to track.
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Digital transformation roadmap in phases

How to phase a digital transformation without disrupting the business

Changing every system at once is how projects stall. A practical way to break digital change into phases your team and your cash flow can handle.
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Keyword research spreadsheet
  • SEO

Keyword research basics for small businesses that sell services

A practical way to find the words your customers actually type into Google, without expensive tools, and turn them into a sensible plan for your website.
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Topics
Start here
How to plan a website

Guide, 18 min

Preparing for a rebrand

Guide, 14 min

A marketing plan on a small budget

Guide, 16 min

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