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Insights

Useful ideas, practical answers and fewer empty buzzwords.

Ignite Insights covers the things businesses actually need to understand across web design, branding, SEO, marketing and development. The aim isn’t to publish for the sake of it. It’s to answer real questions, explain decisions clearly and share lessons from the work we do.

Brand strategy on one page

A one-page brand strategy for small businesses

You don't need a 60-page brand book to have a strategy. Here's a one-page version any small business can write in an afternoon and actually use.
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Site structure sitemap diagram

Planning your site structure before a single page is designed

Your menu is the map of your business. Here's how to plan pages, group services and keep navigation simple enough that visitors never get lost.
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Spend on marketing budget calculation

How much should a small business spend on marketing?

There's no magic percentage for a marketing budget. Here's a practical way to work out what your business can spend, and what it needs to spend.
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Marketing budget planner by month

How to budget for marketing across the whole year: a practical guide

A step-by-step guide to setting a yearly marketing budget, splitting it sensibly across the months and keeping enough back to react when things change.
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Business spreadsheet with too many tabs

Signs your business spreadsheet has become a liability

Most businesses run on a spreadsheet for years. Here's how to tell when yours has quietly turned from a useful tool into a risk, and what to do next.
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How Google search works diagram
  • SEO

How Google search works: a plain-English guide for business owners

Crawling, indexing and ranking explained without jargon, so you can make better decisions about your website and the people you pay to improve it.
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Invest in branding decision guide

When to invest in branding, and when to wait

Branding costs time and money. Here's how to tell whether your business needs it now, what to spend on first, and when a cheaper fix will do the job.
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Website brief template

How to write a website brief your designer can actually use

A good brief saves weeks of back and forth. Here's what to include, what to leave out, and how to write one in an afternoon this January.
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Topics
Start here
How to plan a website

Guide, 18 min

Preparing for a rebrand

Guide, 14 min

A marketing plan on a small budget

Guide, 16 min

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If an article has raised a question about your own website, brand or marketing, send us the context and we’ll take a look.

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