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Insights

Useful ideas, practical answers and fewer empty buzzwords.

Ignite Insights covers the things businesses actually need to understand across web design, branding, SEO, marketing and development. The aim isn’t to publish for the sake of it. It’s to answer real questions, explain decisions clearly and share lessons from the work we do.

Technical SEO indexing checks
  • SEO

Technical SEO basics: is Google actually indexing your website?

Before content or links can help, Google has to find and index your pages. Here's how to check that it is, and the common settings that quietly stop it.
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Location pages for local towns
  • SEO

Location pages done properly: mistakes to avoid and what to do instead

Copy-and-paste town pages rarely help and can hurt. Here's how to decide whether you need location pages and how to make them genuinely useful.
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Structured data schema markup
  • SEO

Structured data for small business websites, explained

Schema markup helps search engines understand your business details, but it's not a ranking shortcut. Here's what's worth adding and the rules to follow.
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Image SEO file settings
  • SEO

Image SEO: file names, alt text and sizes that help pages rank

Images can slow your site, confuse search engines and shut out some visitors, or do the opposite. Here's how to handle file names, alt text and sizing well.
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Meta description in search results
  • SEO

Title tags and meta descriptions: how to write ones people click

Your title and description are your advert in Google's results. Here's how to write them so they're clear, accurate and more likely to earn the click.
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Keyword research spreadsheet
  • SEO

Keyword research basics for small businesses that sell services

A practical way to find the words your customers actually type into Google, without expensive tools, and turn them into a sensible plan for your website.
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How Google search works diagram
  • SEO

How Google search works: a plain-English guide for business owners

Crawling, indexing and ranking explained without jargon, so you can make better decisions about your website and the people you pay to improve it.
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Topics
Start here
How to plan a website

Guide, 18 min

Preparing for a rebrand

Guide, 14 min

A marketing plan on a small budget

Guide, 16 min

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