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Insights

Useful ideas, practical answers and fewer empty buzzwords.

Ignite Insights covers the things businesses actually need to understand across web design, branding, SEO, marketing and development. The aim isn’t to publish for the sake of it. It’s to answer real questions, explain decisions clearly and share lessons from the work we do.

SEO report with graphs
  • SEO

How to read an SEO report and spot the numbers that don’t matter

Monthly SEO reports can be long on charts and short on meaning. Here's how to read one properly, spot vanity metrics and ask the questions that count.
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SEO agency questions checklist
  • SEO

Questions to ask before you hire an SEO agency

SEO is easy to sell and hard to judge. These questions help you separate agencies that will do real work from ones that will send reports and invoices.
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Search console and GA4 reports
  • SEO

Measuring SEO with Search Console and GA4: what to actually look at

You don't need a data team to know if SEO is working. Here's what to check in Search Console and GA4 each month, and what the numbers can and can't tell you.
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Link building and digital PR
  • SEO

Earning links and press coverage without spammy SEO tactics

Links from other websites still matter, but bought links and link schemes carry real risk. Here are legitimate ways a small business can earn them.
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Internal links site diagram
  • SEO

Internal linking for SEO: a simple guide for business websites

Internal links help Google find your important pages and help visitors reach them. Here's how to plan them sensibly without turning every paragraph into a link.
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Search intent types diagram
  • SEO

Search intent: how to write content that actually ranks

Most content fails because it answers the wrong question. Here's how to read search intent from Google itself and shape pages people and search engines want.
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Site migration checklist with redirect map
  • SEO

Website migrations and redirects: an SEO checklist before you switch

Changing platform, domain or URL structure can wipe out years of search visibility if it's rushed. Use this checklist to protect your rankings through the move.
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Core web vitals speed scores
  • SEO

Site speed and Core Web Vitals explained for non-developers

What Core Web Vitals measure, how much speed really matters for SEO, and the fixes that usually make the biggest difference on small business websites.
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Topics
Start here
How to plan a website

Guide, 18 min

Preparing for a rebrand

Guide, 14 min

A marketing plan on a small budget

Guide, 16 min

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