Module 5 of 6
Training / Everyday tasks / Lesson 4 of 4
When your page appears on Google, people see a blue title and a short grey description. You can write both. Clear ones bring more of the right people to your site.
You'll learn
How to control what Google shows for each of your pages
Takes
About 5 minutes
You'll need
To be logged in, and for your site to have the Yoast SEO plugin
1
Go to Pages, hover over the page and click Edit, not Edit with Elementor. Scroll down to the Yoast SEO box.
2
Say what the page is and where you are, then your business name. For example “Loft conversions in Formby | Your Business”. Keep it under about 60 characters.
3
In one or two sentences, say what the page offers and why someone should click. Aim for about 150 characters.
4
The slug is the end of the page’s web address. Keep it short and plain, such as loft-conversions. Don’t change the slug of an old page, because links to it will break.
5
Yoast shows how the result will look on Google. If the title or description is cut short, trim it.
6
Click Save or Update at the top right.
Your site may use a different tool, or it may be turned off for your login. Ask us.
It’s a guide, not a rule. Follow the suggestions that make sense and ignore the rest.
Google can take days or weeks to update, and sometimes picks its own description.
Tell us which page it’s on and what you’re trying to do. We can talk you through it or make the change for you.
