Title tags and meta descriptions: how to write ones people click
Your title and description are your advert in Google’s results. Here’s how to write them so they’re clear, accurate and more likely to earn the click.
Keyword research basics for small businesses that sell services
A practical way to find the words your customers actually type into Google, without expensive tools, and turn them into a sensible plan for your website.
How Google search works: a plain-English guide for business owners
Crawling, indexing and ranking explained without jargon, so you can make better decisions about your website and the people you pay to improve it.