Measuring SEO with Search Console and GA4: what to actually look at
You don’t need a data team to know if SEO is working. Here’s what to check in Search Console and GA4 each month, and what the numbers can and can’t tell you.
Earning links and press coverage without spammy SEO tactics
Links from other websites still matter, but bought links and link schemes carry real risk. Here are legitimate ways a small business can earn them.
Internal linking for SEO: a simple guide for business websites
Internal links help Google find your important pages and help visitors reach them. Here’s how to plan them sensibly without turning every paragraph into a link.
Search intent: how to write content that actually ranks
Most content fails because it answers the wrong question. Here’s how to read search intent from Google itself and shape pages people and search engines want.
Website migrations and redirects: an SEO checklist before you switch
Changing platform, domain or URL structure can wipe out years of search visibility if it’s rushed. Use this checklist to protect your rankings through the move.
Site speed and Core Web Vitals explained for non-developers
What Core Web Vitals measure, how much speed really matters for SEO, and the fixes that usually make the biggest difference on small business websites.
Technical SEO basics: is Google actually indexing your website?
Before content or links can help, Google has to find and index your pages. Here’s how to check that it is, and the common settings that quietly stop it.
Location pages done properly: mistakes to avoid and what to do instead
Copy-and-paste town pages rarely help and can hurt. Here’s how to decide whether you need location pages and how to make them genuinely useful.
Structured data for small business websites, explained
Schema markup helps search engines understand your business details, but it’s not a ranking shortcut. Here’s what’s worth adding and the rules to follow.
Image SEO: file names, alt text and sizes that help pages rank
Images can slow your site, confuse search engines and shut out some visitors, or do the opposite. Here’s how to handle file names, alt text and sizing well.