Mortgage broker case study
The Expert Broker had a Squarespace site that looked the part but wasn’t turning visitors into enquiries. We rebuilt it as a fully responsive WordPress site with one job: get landlords and homeowners to ask for a callback.
Google Lighthouse mobile test, 28 Sep 2026. Old site measured live, new site on its staging domain.
The homepage opened on a skyline video and a single contact button. There was no phone number and no form in the first screen, on a laptop or on a phone.
Seven service cards were stacked one after another, so the homepage ran to more than 10,000 pixels on a laptop and 13,000 on a phone. The main headline was coded as an H3, which left the page with no H1 for Google to read. And at over 4 MB, it was slow to load on a phone signal.
People were finding the site. It just wasn’t asking them to get in touch.
Before
theexpertbroker.co.uk
After
theexpertbroker.co.uk
Enquiries start in the first screen
The old hero had one contact button. The new one has a callback form, the phone number and the Google rating.
Less to scroll through
Seven stacked service cards became three featured services and four quick links.
Proof moved up
Lender logos sit under the hero, and three real case studies lead with their figures.
Most people looking for a mortgage broker find one on their phone. On the old site, that first screen was a headline and a button. Now it carries everything someone needs to make contact.
Before
Phone
After
Phone
We kept what was working, the brand and the specialisms, and rebuilt everything around it.
Tell us about your site and what it should be doing. We’ll show you what we’d change.
