PPC and paid advertising, Liverpool
Paid media works when the click and the destination agree with each other. We plan, build and manage paid campaigns on Google, Meta, LinkedIn and other platforms, with tracking in place first and landing pages matched to every ad.
Tell us what you're trying to grow and where leads come from now. We'll show you where the gaps are.
No obligation. No hard sell. We only use your details to reply to you.
Ignite manages paid advertising across Google, Meta, LinkedIn, Microsoft, TikTok and other relevant channels. We connect targeting, creative, landing pages and tracking so campaigns are judged on what they produce, not just impressions and clicks. Budgets are managed around the objective, with ongoing optimisation based on actual performance.
Conversion tracking is set up before any budget is spent, so campaigns are managed against cost per lead or return on ad spend rather than clicks. If a channel or audience isn’t paying its way, the budget moves.
Half of paid performance happens after the click. We design or refine the landing pages the ads point to, match the message and the offer, and test them, because a better page lowers your cost per lead faster than another bid adjustment.
SEO · northfield-home.example
62
Health score
14
Issues found
38
Pages crawled
6
Slow on mobile
Top issues
9 pages
Missing or duplicate page titles
6 pages
Slow to load on mobile
4 links
Broken internal links
Site
No local business schema
Fix issues
94
Health score
0
Critical issues
38
Pages crawled
0
Slow on mobile
Fixed
9 pages
Unique titles and descriptions
6 pages
Images compressed, scripts deferred
4 links
Links redirected or updated
Site
Local business schema added
Plan content
Content plan
Product
Oak dining tables
Product
Garden furniture sale
Guide
How to choose a sofa that lasts
Guide
Caring for solid wood furniture
Local
Furniture shop near Liverpool One
View rankings
Keyword positions
furniture shop liverpool
#14
→
#3
oak dining table uk
#22
→
#2
garden furniture sale
#31
→
#4
Organic clicks, last 6 months
Apr
May
Jun
Jul
Aug
Sep
We review your current campaigns, tracking and landing pages, or your market if you’re starting fresh, and show where money is leaking.
Conversion tracking goes in first, then campaigns, ad creative and the landing pages they send people to.
We adjust bids, audiences, ads and pages against cost per lead and move budget to whatever is paying its way.
Got a question about PPC and paid advertising in Liverpool? Ask when you send the form and we’ll answer properly.
It depends on the platform, your market and what a lead is worth. We’d rather start with a budget that can gather meaningful data than spread too little too thin. We’ll recommend a sensible starting point after the audit.
You do. Accounts are set up in your name or you give us access to existing ones. If you ever move on, the accounts, data and history stay with you.
Campaigns can start producing enquiries within days of going live. Getting cost per lead to a steady, efficient level usually takes a few weeks of testing and adjustment.
No. Ad spend is paid directly to the platform, so you see exactly what’s spent. Our management fee is separate and agreed up front.
Tell us what you’re advertising, the budget range and what a lead is worth. We’ll recommend channels and a starting plan. Our team handles PPC and paid advertising for businesses in Liverpool and further afield.
Takes under a minute.
No obligation. No hard sell. We only use your details to reply to you.
