Brand identity, Liverpool
Build a visual language people can recognise before they read the name. We turn an existing logo or new brand idea into a full visual system of colour, type, graphics and imagery your team can apply everywhere.
Send us what you have. We'll tell you what's working, what isn't and what we'd change.
No obligation. No hard sell. We only use your details to reply to you.
A brand identity takes the core idea behind a business and turns it into a consistent visual system. Ignite develops the logo, typography, colour, graphic devices, imagery direction and supporting assets needed to make that identity work across real touchpoints, from digital channels to print and physical environments.
Strong identities are recognised from a colour, a typeface or a graphic device before anyone reads the name. We build those secondary elements deliberately, so social posts, signage and documents all look like the same business.
Guidelines are written for the people who’ll produce the work, with the files, templates and worked examples they need, rather than a rulebook that sits in a shared drive unopened.
Logo · Dockside Kitchen
Sketches
A · Lines
D
B · Monogram
C · Block
Rough ideas first. The strongest one gets built properly.
Brief
Independent restaurant. Warm, local, relaxed.
Layers
Sketch A
Sketch B
Sketch C
200%
Line 2
W
74
H
11
X
34
Y
54
Radius
3
Layers
Line 3
Line 2
Line 1
Circle
200%
Fill
Hex
#1F4D3A
Layers
Line 3
Line 2
Line 1
Circle
100%
Dockside Kitchen
Typography
Barlow Condensed
Weight
Bold
Size
32
Tracking
−1%
Case
Title
Export
Export logo
Artboards
Dockside Kitchen
Dockside Kitchen
Dockside Kitchen
Exported
SVG
Primary, stacked, reversed
PNG
Web and social sizes
Print-ready, CMYK
We gather everything the business currently produces and show you where the look breaks down and what a proper system would fix.
We develop colour, type, graphic devices and image direction, then test them on real items like social posts, documents and signage.
You get practical guidelines, editable templates and organised files, with worked examples so anyone producing work gets it right.
Got a question about brand identity in Liverpool? Ask when you send the form and we’ll answer properly.
The logo is one part. An identity adds the colours, typefaces, graphic elements, image style and layout rules that make everything recognisable. It’s what keeps a social post and a brochure looking like the same business.
Yes, and it’s a common request. If the logo is sound, we’ll keep it and design the system around it. If it has technical problems, we’ll suggest light fixes before building on it.
That depends on what you produce most. Typical examples are social templates, letterheads, documents and presentations. We’ll agree the list during scoping so the templates match how the business actually works.
The guidelines are written in plain language with examples of right and wrong use. We can also run a short walkthrough with your team or suppliers when the identity is handed over.
Send us what you have. We’ll show you what an identity system would add and what it would cost. Based in Liverpool, we take on brand identity work for clients across the UK.
Takes under a minute.
No obligation. No hard sell. We only use your details to reply to you.
