Brand strategy, Liverpool
Before choosing colours, work out what the brand needs to stand for. We help owners and leadership teams pin down positioning, audience and voice in a short, usable document before a penny goes on design.
Send us what you have. We'll tell you what's working, what isn't and what we'd change.
No obligation. No hard sell. We only use your details to reply to you.
Brand strategy gives creative work a reason. Ignite helps define how a business should be positioned, who it needs to connect with, what makes it different and how that should come through in messaging and identity. It creates a clearer foundation for naming, design, campaigns and future growth instead of relying on visual taste alone.
The output isn’t a 60-slide deck. It’s a clear statement of who the brand is for, what it stands for, how it differs and how it should sound, written so a designer, a copywriter or a new hire can act on it.
We test the positioning against the real sales conversation, the competitors customers actually compare you with and the products you sell most. If it only works in the workshop, it isn’t finished.
Logo · Dockside Kitchen
Sketches
A · Lines
D
B · Monogram
C · Block
Rough ideas first. The strongest one gets built properly.
Brief
Independent restaurant. Warm, local, relaxed.
Layers
Sketch A
Sketch B
Sketch C
200%
Line 2
W
74
H
11
X
34
Y
54
Radius
3
Layers
Line 3
Line 2
Line 1
Circle
200%
Fill
Hex
#1F4D3A
Layers
Line 3
Line 2
Line 1
Circle
100%
Dockside Kitchen
Typography
Barlow Condensed
Weight
Bold
Size
32
Tracking
−1%
Case
Title
Export
Export logo
Artboards
Dockside Kitchen
Dockside Kitchen
Dockside Kitchen
Exported
SVG
Primary, stacked, reversed
PNG
Web and social sizes
Print-ready, CMYK
We talk through the business, the market and the goals, then tell you whether a strategy phase is worth doing and what it covers.
We review competitors and customers, then run a focused workshop with the people who know the business best to test positioning options.
You get a concise document covering audience, positioning, values, messaging and tone, ready to brief any designer or writer.
Got a question about brand strategy in Liverpool? Ask when you send the form and we’ll answer properly.
Mostly conversations and a bit of homework. We’ll interview you and a few key people, review competitors and customer feedback, run a workshop and then write it up. Your time commitment is modest, usually a handful of sessions.
Often, yes, though the scale should match the business. For a small firm it might be a compact exercise over a few sessions. If you already know your position clearly, we’ll say so and suggest going straight to design.
Yes. If there’s existing research or positioning work, we’ll review it first and build on what holds up. There’s no point paying twice for thinking that’s already sound.
You can take it to any designer, or we can carry it straight into naming, identity and messaging. Either way the document is yours and written so someone new can pick it up and act on it.
That’s the right place to start. Tell us about the business and the market, and we’ll scope a strategy phase before any design work. Based in Liverpool, we take on brand strategy work for clients across the UK.
Takes under a minute.
No obligation. No hard sell. We only use your details to reply to you.
