Liverpool branding agency

Branding that gets noticed

Branding is what makes the business feel like itself. We take small and growing businesses from a vague sense of who they are to a named, positioned and fully designed brand ready to launch.

Get a free brand review

Send us what you have. We'll tell you what's working, what isn't and what we'd change.

No obligation. No hard sell. We only use your details to reply to you.

Sound familiar? Then the brand isn't doing its share of the selling

Ignite builds brands from the thinking underneath them, not just the logo at the top. We can shape positioning, naming, messaging, identity and the practical brand system that follows. The aim is a brand that feels distinctive, makes sense to the right audience and holds together across websites, social, print, signage and campaigns.

What we can create

Positioning, audience and message are settled first, so the identity has something to express. Skipping that step is how businesses end up with a logo they like and a brand nobody can describe.

Brand positioning

Audience definition

Competitor context

Brand personality and values

Naming and straplines

Logo and identity design

Colour and typography

Brand guidelines

Launch assets

A system, not a single file

You get the logo files, but also the colour, type, layout and image rules that let anyone produce on-brand work after we’ve gone: your team, your printer, your web developer, your next campaign.

Logo · Dockside Kitchen

Sketches

A · Lines

D

B · Monogram

C · Block

Rough ideas first. The strongest one gets built properly.

Brief

Independent restaurant. Warm, local, relaxed.

Layers

Sketch A

Sketch B

Sketch C

200%

Line 2

W

74

H

11

X

34

Y

54

Radius

3

Layers

Line 3

Line 2

Line 1

Circle

200%

Fill

Hex

#1F4D3A

Layers

Line 3

Line 2

Line 1

Circle

100%

Dockside Kitchen

Typography

Barlow Condensed

Weight

Bold

Size

32

Tracking

−1%

Case

Title

Export

Export logo

Artboards

Dockside Kitchen

Dockside Kitchen

Dockside Kitchen

Exported

SVG

Primary, stacked, reversed

Done

PNG

Web and social sizes

Done

PDF

Print-ready, CMYK

Done

How it works, step by step

1

Free brand health check

Send us what exists now. We’ll review how the brand reads to customers and tell you whether it needs building, fixing or leaving alone.

2

Define, then design

We agree positioning, audience and message with you, then develop the name, strapline and identity directions that express them.

3

Hand over the brand system

You receive the guidelines, master files and launch assets, set up so your team and suppliers can use them from day one.

Straight answers

Got a question about branding in Liverpool? Ask when you send the form and we’ll answer properly.

It depends on scope and how quickly decisions get made. A full brand with strategy, naming and identity usually runs over several weeks rather than days. We’ll give you a realistic timeline after the review, with the points where we need your input.

Yes. Once the project is paid for, the logo, artwork and guidelines are yours to use however you like. You get the master files, not just exports, so you’re never tied to us for changes.

Of course. Plenty of branding projects keep the existing name and rebuild everything around it. If we think the name is holding you back, we’ll say so and explain why, but the decision stays with you.

That happens, and it’s useful. We’ll talk through what isn’t landing, check it against the agreed positioning and refine. Because strategy is agreed first, feedback tends to be about expression rather than starting again.

Building or rebuilding a brand?

Tell us where the business is heading and what the current brand fails to say. We’ll recommend the level of branding work that fits. Based in Liverpool, we take on branding work for clients across the UK.

Get a free brand review

Takes under a minute.

No obligation. No hard sell. We only use your details to reply to you.